🔍Marketing
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Success in iGaming is based on customer acquisition and retention. Not recognizing that traffic, conversion and retention are essential for success over technological innovations is the pitfall of the most web3 iGaming projects.
Tiga.Game recognizes the value of traditional marketing methods in the iGaming industry, including affiliates, SEO, social media, leaderboards and paid advertising, as foundational strategies for reaching and engaging audiences. Alongside these proven techniques, Tiga.Game differentiates itself by incorporating innovative marketing strategies designed to foster deeper community engagement, drive user acquisition, and enhance player retention. This approach leverages the strengths of established methods while embracing the unique opportunities provided by novel strategies.
A significant challenge in the iGaming industry is the stringent marketing restrictions present in major iGaming geographies. However, Tiga.Game navigates around these limitations by marketing a meme token instead of iGaming.
A pivotal aspect of Tiga.Game's marketing strategy is harnessing the power of meme communities. This innovative approach not only amplifies token valuation through viral engagement but also serves as a dynamic funnel for customer acquisition. Meme communities, known for their rapid spread and engagement on social media platforms, offer a unique opportunity to tap into a vast audience. This strategy underscores Tiga.Game's commitment to adopting non-traditional, community-focused approaches to drive growth and user engagement. Further from token valuation perspective, the audience of retail crypto meme investors is significantly larger than the crypto iGaming investors despite the established revenue model of iGaming. This can be seen easily by comparing the valuations of successful meme and profitable iGaming tokens.
Tiga.Game has the ability to implement token-specific bonuses. This innovation not only enhances the platform's utility but also opens doors for strategic partnerships with diverse token communities. By integrating specific tokens into our ecosystem, Tiga.Game can offer unique bonuses for users transacting with partner tokens, effectively extending our marketing reach into communities previously untapped.
Building on our collaborative strategy, Tiga.Game will extend its partnership model to NFT communities starting Q3. By verifying NFT ownership, we can offer tailored bonuses and incentives, creating a bridge between NFT enthusiasts and our gaming platform. This approach not only diversifies our user base but also embeds Tiga.Game within the broader digital asset ecosystem, leveraging NFT popularity to enhance user engagement and platform loyalty.
Planned for release in Q4, This innovative feature allows players to join forces, contributing to a collective pool that amplifies the overall entertainment value. By fostering a unified and collective experience, Tiga.Game aims to significantly boost user acquisition and retention.
Tiga.Game's network marketing strategy, inspired by the success of the biggest MLM companies such as Amway, Herbalife or Tupperware focuses on showcasing the opportunity for financial gain through network participation. Opposite to traditional casino game marketing, this approach targets a broader audience via social media and banner marketing, highlighting the platform's potential for income through engaging success stories of earning through referrals. This strategy is designed to attract individuals looking to leverage their networks for earnings.
